Branding
Everything you need to post about Slapjam. Sponsors and partners: use these as they are. Do not stretch, recolour, crop into the letters or add effects to the logo. On photos or busy backgrounds, use the version with the purple plate behind it.
Logo

Primary logo
The main lockup. Use on dark or brand-purple backgrounds. PNG 1429×1086, transparent
Download
Wide banner lockup
The banner lockup at half the height, for headers and strips where the full artwork is too tall. PNG 1183×333
DownloadIcons and avatars

Strawberry mascot mark
The mascot on its own, for tiny placements where the full logo would be unreadable. PNG 512×512, transparent
DownloadSocial and unfurl

Link unfurl (Open Graph)
Shown when slapjam.ai is shared on Discord, X, Slack and iMessage. JPG 1200×630
Download
itch.io page background
Repeating background behind the itch.io jam page. Pair it with background colour #160228. PNG 440×440, seamless tile
Download
X header
Profile header for x.com, 3:1. Use the circle avatar above for the profile picture; the avatar covers the bottom-left corner, so the artwork stays centred. PNG 1500×500
DownloadPost kit
Every sponsor gets a kit of four ready-to-post images and captions (announcement, one week out, jam start, results), built for them when they sign up. Become a sponsor.
Colours
Display type is Fredoka. Body type is Inter. Both are free Google Fonts. The logo lettering is custom artwork, not a typeface: use the logo files rather than trying to recreate it. Below about 64 pixels the full logo stops being readable, so use the strawberry mascot mark instead.


